It is a nod to that heritage and a guarantee that the newly united company will bring forward the elements its customers appreciate.
Lastly, the company's tagline "Building connections that last™" comes from the legacy Anvil business. This value includes leveraging technology to make doing business easier, ensuring product availability, offering the broadest range of products and services in the industry and being a dependable partner. For ASC Engineered Solutions, a solution answers challenges and is how the company delivers value. The ASC portion of the new name communicates unity and reinforces that the company is a single organization that combines the best of both legacy companies.Īdditionally, "Engineered Solutions" expresses that the company is a problem solver.
The foundational black and grey references the company's strength and commitment, while the vibrant blue captures the passion of its people. The typeface is strong and structural while also being clean, easy to read and modern. The crisp geometric shapes in the new company logo communicate precision and quality, while the interlocking lines represent the connection to customers-much like a handshake. The new logo, name and tagline brings together this message. "It signals that we are committed to a way of doing business that extends beyond precision-engineered, category-leading products by leveraging technology, service, and support to help our customers meet the challenges they face every day." "Unifying the corporate brand enhances our presence in the market and reinforces that we are one company, drawing on the best of both legacy companies to create something greater than the sum of its parts," said Jason Hild, chief executive officer of ASC Engineered Solutions.
The new brand communicates that the organization is a dependable strategic partner focused on its customers' success. As a solutions provider, this quality is reflected in the company's precision-engineered products, support and knowledge. The evolved ASC Engineered Solutions brand reinforces a focus on what matters most to customers: quality. Under a single name and logo, ASC Engineered Solutions continues its focus on improving the customer experience everyday and striving to deliver service excellence. and EXETER, N.H., Ma/PRNewswire/ - Following the 2019 merger of Anvil International and Smith-Cooper International, the unified company today relaunches as ASC Engineered Solutions. “It signals that we are commited to a way of doing business that extends beyond precision-engineered, category-leading products by leveraging technology, service and support to help our customers meet the challenges they face every day.COMMERCE, Calif. “Unifying the corporate brand enhances our presence in the market and reinforces that we are one company, drawing on the best of both legacy companies to create something greater than the sum of its parts,” said Jason Hild, CEO of ASC Engineered Solutons. The new brand communicates that the organizaton is a dependable strategic partner focused on its customers’ success. As a solutons provider, this quality is refected in the company’s precision-engineered products, support and knowledge. The evolved ASC Engineered Solutons brand reinforces a focus on what maters most to customers - quality. Under a single name and logo, ASC Engineered Solutons contnues its focus on improving the customer experience everyday and striving to deliver service excellence. Following the 2019 merger of Anvil International and Smith-Cooper Internatonal, the unifed company has relaunched as ASC Engineered Solutons.
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